Dan Renaud stands in front of his new digs in the Arlington Building for his company Lakeside Printing. He just bought out Revelstoke Printing the week before.
PHOTO BY CARL BR JOHNSON
By Carl BR Johnson
Revelstoke’s newest mover and shaker Dan Renaud has taken the reigns of this fair city’s printing industry with the acquisition of The Revelstoke Printing Company by Lakeside Printing.
The Revelstoke printing environment made it a very attractive market to get into for this Edmonton-born pressman-at-heart and insists that this acquisition was, ”a merger, more or less.”
“I totally love the fact that there’s no other competition in town,” said Renaud.
“It’s a captive printing audience, for a lack of a better set of words.”
Renaud said that his decision to acquire the Revelstoke Printing Company was out of sheer survival instincts for him and his company, Lakeside Printing, and he has been merging and acquiring for some time now.
“In today’s world, the easiest way to make your business grow and survive is to buy the competition,” he said.
“I’ve bought five printing-related companies over the past several years.”
Lakeside Printing has offices in Salmon Arm, Vernon and now Revelstoke.
Renaud promises that his introduction into Revelstoke as head of his company will be just as advantageous for the ‘Stoke’s community as it will be for him.
“In every city, we support local minor sports as soon as we get approached,” he said.
“It’s all about local. For our day-to-day service all you have to do is service the local people at a fair price and they’ll be loyal.”
As president of Lakeside Printing and manager of the Revelstoke location, this already busy man oversaw the move of his company into the Arlington building from the old Revelstoke Printing Company location on 1st St. & Campbell Ave..
Ever the shrewd businessman, Renaud said that the old location was grossly inconvenient, as it was a below-ground setup in a dungeon-like environment which he insists will discourage future customers and business – sighting lack of visibility as a primary reason.
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“In the past, we’ve had two print shops built in the basement and as soon as we brought them up to a street-level setup, our volume basically doubled because people could actually see the store.”
One look at the new digs at the Arlington building location and clearly Renaud had maximum exposure on his mind as it has a large double-window setup with eye-catching full draped awnings to boot.
His little print shop can produce a myriad of printed products, including business cards, leaflets, the TV Guide for all of B.C.’s interior, as well as banners that can be as long as a mind-boggling 107 centimeters by 31 meters.
“We can produce banners that could wrap a building,” boasts Renaud.
For his future ambitions, he cautiously hopes to leave his company in the capable hands of the younger generation of his family when the time comes to retire.
He has accomplished an impressive 36-year marriage to wife Susan, who keeps the books for all the offices at Lakeside Printing, and has produced a daughter, Janine, who operates the Salmon Arm office, and a son, Steve, who manages the Vernon office.
Renaud conceded that his son initially resisted his invitations to work alongside of old dad in the family business, as he chose the life of a welder instead of a pressman.
But after the welding work evaporated and the economy crashed three years ago, Steve finally came around and is now vigorously working at Lakeside Printing.
“It was a surprise to finally see him want to work in the family company, but when he did, he just took right off with it,” beams Renaud.
“It is really gratifying to see the whole family working for the business.”
Renaud’s most satisfying part of his endeavours is the fact that now that his son has come around and is an active member of the team, he has expressed interest in one day taking over the family business as its leader.
“To create a family legacy would be great if I could leave it to the kids,” he said.
“He’s expressed some interest in taking over one day, but, he’s gonna have to really want it. He’s also gonna have to buy it from me ‘cause I’ll need to retire one day.”
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